Consumer Behavior

15) If a consumer chooses not to perceive they are reaching ________. A) just noticeable difference B) differential threshold C) sensory threshold D) absolute threshold {Ans: C}5) In the Western Culture the color black is often associated with ________. A) mourning B) innocence C) fear D) cult {Ans: A}3) Which of the following is a benefit organizations receive when customers complain? A) Opportunity to correct the situation B) Word-of-mouth about the product C) Differential advantage D) Market regulation {Ans: A}9) The ________ sense appears to moderate the relationship between product experience and judgment confidence. A) sound B) haptic C) taste D) sight {Ans: B}12) A strategy that involves the development and promotion of environmentally friendly products is called ________. A) sustained marketing B) environmental marketing C) green marketing D) tree marketing {Ans: C}18) Cash losses due to shoplifting and employee theft are called ________. A) accounts receivable B) unrecoverables C) shrinkage D) fraud {Ans: C}