Consumer Behavior Of The Student Of The In Mark

Consumer BehaviorName of the StudentName of the InstitutionIn marketing consumer behavior is a fundamental aspect. It is a science which focuses on decision making process of individuals, groups and organizations. It also entails the criteria by which they select which product and services are favorable for them to satisfy their needs. Four consumer buying behaviors are related to consumer behavior. These include; programmed behavior, extensive decision making, limited decision making and impulse buying (Vanamalla & Parthasarathy ,2011).The consumer behaviors are determined by the type of consumer product. Consumer products are goods and services directly used for household purposes as opposed to business use. In marketing consumer products are of four categories that include; convenience product, specialty products, shopping product and unsought products.The purpose of this research is to investigate the consumer behavior on convenience products. These products are the most widely purchased and consumed by majority of consumers. The scope of convenience products and their utilization is broad