Consumer Buying Behavior Businesses

Notes Consumer Decision-Making Process Assignment NotesConsumer buying decision happens in five stages (Lecture slides Week 2) We go through the five steps when buying products and services (Personal Zoom Meeting) The decision making process five steps include Need recognition, information search, evaluation of alternatives, purchase and post purchase behaviour (Lecture slides Week 2) (Personal Zoom Meeting).Need Recognition A need is the gap between the desire to purchase a product and the actual product purchase (Personal Zoom Meeting). My personal need is to get knowledge and want a master’s education degree that will increase my employability and ability to handle project management tasks. Information Search Information search stage is the second phase in consumer buying decision and entails gathering relevant information from internal and external sources (Personal Zoom Meeting). Internal search in my case includes personal experience with my degree education in Marri Laxman Reddy Institute of Technology and Management (MLRITM). The external information on the other hand include information from external sources such as internet and family and friends. My brother and the immigration agent help significantly during the information search stage. Evaluation of alternatives The stage entails evaluating alternatives