Literature Review: The Impact Of E-Commerce On Consumer Buying Behaviour

THE IMPACT OF E-COMMERCE ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY OF TESCO’S CUSTOMERSBy (Name)Name of the Class (Course)Professor (Tutor)The Name of the School (University)City and StateDateTable of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc474403063 \h 3Definitions and Clarification of Key Terms PAGEREF _Toc474403064 \h 4Tesco’s Background PAGEREF _Toc474403065 \h 4Tesco’s E-Commerce versus Consumer Buying Behaviour PAGEREF _Toc474403066 \h 6Marketing Performance PAGEREF _Toc474403067 \h 6Developing Trust PAGEREF _Toc474403068 \h 6Convenience and Ease of Use PAGEREF _Toc474403069 \h 7Window-Shopping and Actual Purchases PAGEREF _Toc474403070 \h 7Global Reach PAGEREF _Toc474403071 \h 9Customer Buying Process PAGEREF _Toc474403072 \h 9A.Problem Recognition PAGEREF _Toc474403073 \h 9B.Information Search PAGEREF _Toc474403074 \h 10C.Evaluation of Alternatives PAGEREF _Toc474403075 \h 10D.Final Purchase Decision PAGEREF _Toc474403076 \h 11E.Post-Purchase Evaluation PAGEREF _Toc474403077 \h 11Consumer Purchasing Influences PAGEREF _Toc474403078 \h 12Internal Consumer Purchasing Influences PAGEREF _Toc474403079 \h 12External Consumer Purchasing Influences PAGEREF _Toc474403080 \h 13Linking E-commerce to Consumer Buying Behaviour PAGEREF _Toc474403081 \h 14Theories supporting Consumer Buying Behaviours PAGEREF _Toc474403082 \h 16Theory