Consumer Behavior In Business Today And How It Affects Business

Consumer BehaviourCourse Number:Course Name:Instructor’s Name:Assignment Due Date:Word count: 2756 wordsTable of Contents TOC \o "1-3" \h \z \u Consumer Behaviour PAGEREF _Toc71882063 \h 1Consumer Behaviour PAGEREF _Toc71882064 \h 3Context and Problem/Opportunity PAGEREF _Toc71882065 \h 3Literature Review PAGEREF _Toc71882066 \h 3Theory/Model/Framework PAGEREF _Toc71882067 \h 6Recommendations PAGEREF _Toc71882068 \h 7Recommendation 1: Lowering all prices PAGEREF _Toc71882069 \h 7Recommendation 2: Selling of club merchandise PAGEREF _Toc71882070 \h 8Recommendation 3: Invest in better match display screens and Make Stadium Experiences More Social Media Friendly PAGEREF _Toc71882071 \h 9References PAGEREF _Toc71882072 \h 10Appendix PAGEREF _Toc71882073 \h 12Consumer BehaviourContext and Problem/OpportunityCovid 19 pandemic has had a catastrophic effect on the sporting world. It has led to the suspension of league matches and, in other cases, burnt the attendance of spectators and fans in the stadiums completely. Over time, sporting activities have resumed in low volumes as new measures have been adopted to limit and ensure social distancing in public events like sporting events. As a marketing consultant engaged by Western Pride Football Club, the report aims to analyze and develop possible