Consumer Behavior Quiz Answers Chapter 1

CONSUMER BEHAVIOUR - ANSWER KEYCHAPTER 1In its early stages of development, the field of consumer behaviour _____________. A. placed emphasis on the interaction between consumers and producers at the time of purchase.B. focused only on personality traits to identify consumer buying patterns.C. was an ongoing process, not merely what happens at the moment a consumer hands over money in exchange for a good or service.D. was interested only in what happens at the moment a consumer identifies a need.A transaction in which two or more people give and receive something of value is known as _____.A. an exchange Your answer is correct.B. market segmentationC. a consumption processD. consumer behaviourConsumer behaviour is a process. During which stage does a consumer decide he needs a product or service?A. Prepurchase Your answer is correct.B. Post-purchase C. Purchase D. Intrinsic purchaseE. Psychological purchase The ____________ is a transaction in which two or more organizations or people give and receive something of value.A. tradeB. dealC. barterD. receivershipE. exchangeA company that makes an effort to interact with customers on a regular basis, giving them reasons to bond with the company, has no need for relationship marketing.A. False Your answer is correct.B. TrueBuilding lasting bonds between the