Consumer Behavior By Barry J. Babin And Eric G. Harris

Product involvement {Ans: the personal relevance of a particular product category.}Extended family {Ans: three or more generations of family members.}Evaluative criteria {Ans: attributes that consumers consider when reviewing alternative solutions to a problem.}Chunk {Ans: single memory unit.}Personality {Ans: totality of thoughts, emotions, intentions, tendencies, and behaviors that a person exhibits consistently as he or she adapts to the environment.}Role conflict {Ans: a situation involving conflicting expectations based on cultural role expectations.}