Mini- Sim: Integrated Marketing Communication Study Guide Rated A+

Focusing only on the INTERNET tab, click through the MEDIA options and see how the DEMOGRAPHIC REACH changes with each option. Then do the same with the other MEDIA (PRINT, TV, RADIO and POSTER) categories. Which MEDIA types provide the least amount of reach? {Ans: Print & Poster These two provide the least reach. Millennials use their phone and other portable devices to consume information and entertain themselves and tend not to pay attention to poster media.}What is the highest level of message AWARENESS that can be reached with the UNIVERSITY STUDENT based on a selection(s) of POSITIONING messages? {Ans: 50% Selecting Funky or Great Value by itself will result in a 50% message awareness.}Adding more positioning choices tends to ... {Ans: Decrease awareness with the target segment and decrease message clarity to that group.}Spending no more than $4,000, select any combination of MEDIA options that you feel will help with your AWARENESS score. Remember, no INTERNET media use is allowed. {Ans: Media Print: Fashion Magazine- 1x Radio: Top 40- 2x Positioning Message Great Value}What is the lowest cost MEDIA type? {Ans: Poster This is the lowest cost media option, but it also has the