Mkt 506integrated Marketing Communication

THIS PAPER IS FOR REFERENCE PURPOSE ONLY DO NOT SUBMIT IT TO YOUR SCHOOL MKT 506 Integrated Marketing Communication THIS PAPER IS FOR REFERENCE PURPOSE ONLY DO NOT SUBMIT IT TO YOUR SCHOOL Craft a message for this image and its appeal to the public on behalf of Benetton. Green and blue colors of Benetton will be the message for the image. The appeal will be for the preservation of the environment focusing mainly of atmosphere, earth and the seas.The appeal will seek public participation by civic engagement to collaboratively address environmental challenges by exerting positive influences including rewarding and punishing businesses and organizations for their practices (Nisbet Kotcher, 2009). A second facet of the appeal will seek participation and collaboration in defending and protecting local communities from climate change impacts by adopting specific solutions in contrast to one size fits all policy. The third facet will appeal for individual behavior change towards more environmentally friendly practices. Define the goal of this campaign and the targeted audience with supporting rationale. The goal of the global warming campaign is to improve knowledge, awareness and promotion of behavior change towards environmentally sustainable and responsible actions. The ultimate goal is to improve personal