Business Rebecca's Dairy Study Guide Graded A+

The price of Haagen-Dazs ( a spoon) {Ans: 1.50 pounds}price of newspaper advert {Ans: 1500 pounds for half page}4 p's {Ans: -Product -Price -Promotion -Place}SWOT analysis threats {Ans: - Big competition - Other diary farms want to enter the ice cream market -Economy , it can affect people's disposable income - R & R Ice cream market dominance}Timescale {Ans: Promotion should start around April but consistent advertising should be throughout the year.}name of on the road campaign {Ans: 'Cornish cow coming to your town'}SWOT analysis opportunities {Ans: - The ice cream market is growing -Specialist ice cream outlets are becoming more important - Artisan ice cream is not mass produced}Slogan {Ans: Have a break , Have some ice cream}Technological Analysis {Ans: the use of nitrogen when making artisan ice cream}Justification of SWOT analysis {Ans: to decide which marketing strategy to use}Justification for outdoor marketing {Ans: ice cream is often an impulse buy}Social Analysis {Ans: Large range of people like ice cream}Rebecca's Dairy reason for diversification {Ans: Low milk profit}Price {Ans: pricing will be competitor based but still need to reflect the premium product}Rebecca's Dairy facts