Mt4450 Lp04 Assignment Case Study Amazon.com's Business Model

Amazon Business Model Case Study Student NameCourseDateInstructorAmazon Business Model Case StudyIntroduction and Historical Perspective Since its founding in mid 90s, Amazon Company has witnessed tremendous success in online retailing. Today, the company dominates other competitors in the market like eBay by incorporating a differentiating strategy. A differentiation strategy operates by setting apart a company’s products and services from those offered other rival companies (Sharp & Dawes, 2001). Unlike many companies with a working differentiation strategy, Amazon sets the cost of its products and services at a low price to ensure that all consumers interested in their services can afford them with minimum cost. This means the company also uses a customer-centric strategy that pays all attention to providing its customers with positive customer experience. Having a working differentiation strategy means that Amazon has a leading scientific research team that boasts high quality skills. In addition, the company has a strong stature for quality as well as innovation. It is Amazon’s history to make the most out of the very many chances the business gets and uncovers from their innovative and creative business minds.