Cultural Communications

Cultural CommunicationType Your Name HereType University TitleDate of Submission1) Discuss why and how cultures differ. Give many specific examples of the differences.AnswerFirstly an organisation can be described as a legal entity comprised of people who engage with each other to meet the same strategic objectives. The ideology behind an organisation is that organisational culture and communication play a vital part in bringing diverse groups of people together to achieve a common goal. Culture can be defined by (Schein 1992) as a pattern of shared assumptions invented, discovered or developed as it learns to cope with problems of external adaptation and internal integration. Communication is in twined with culture, as it’s a social product maintained by ongoing communicative interaction between members. (Phillips and Brown 1993) Communication is defined as the transmission o information and the exchange of meaning between at least 2 people. (Huczynski 2006) The Shannon and Weaver model helps to define the process of communication as it talks about sending, receiving and encoding a message. Depending on the culture it can have