Crisis Management And Crisis Communications

Unit 5 IP Script SLIDEScript to Accompany SlideSlide 1 TitleManaging a CrisisSlide 2 IntroductionThe crisis management is an important aspect of an organization that helps to protect from the adverse situations in future concerned to business operations. The crisis management or managing a crisis gives various benefits to the organization in order to tackle the market fluctuations in terms of sales, reputation, and image (Coombs, 2014). Further, it is considered that the main crisis that spoils the business of an organization is the negative impact of the products that affects the health of the consumers basically the fast food products. The fast food products are very sensitive items in the market that need to be very careful while manufacturing and packing it for valuable customers. So, managing a crisis is a mandatory aspect of the organization to control the adverse situation and maintain the company image and sales in the market. Slide 3 BackgroundThe company that has been selected for the managing a crisis is McDonalds to maintain the company brand image and reputation in the market. The McDonalds is basically known as a fast food organization that serves various types of foods to the customers. But, there are various