Marketing Management Preparation

Viva-voce of 3rd year6th Semester Course Title- Marketing Management Corese Code- 530151 1. What do you know about: Market, Marketing, marketing management, Marketing Myopia, product, service, brand, branding, marketing mix, product mix, promotion/ communication mix, product line, strategy, Value, Satisfaction, Need, Want, Demand, Demand Management, Negative demand, Overfull demand, Cyclical Demand, Marketing Environment, Market share, Share of mind, SBU, Product Hierarchy, Product Line, Product Class, New product, Product life cycle (PLC), Shopping goods, Special Goods, Brand Equity, Customer Equity, Price, Pricing, Breakeven point Analysis, Value based pricing, Captive product pricing, By-product pricing, Product-bundle pricing, Guarantee, Warranty, STP Analysis, Value chain, Value delivery network, Logistics Management, Unique Selling Proposition(USP), POS, POP, POD, Kiosk Marketing, Online Marketing/ SEM, E-marketing, Product Proliferation Strategy, Guerrilla Attack, Counterfeiter, Market Nicher. 2. What are the goals of marketing? 3. What are the major functions of an marketer? 4. How marketing knowledge will help in your career development? 5. What are the core concepts of marketing? 6. What are the major philosophies that guide a marketer? 7. What are major components of Holistic Marketing Concept? 8. What are the major allegations against marketing? As a marketer how do you deal with those allegations? 9. How many types