Bms501 Personal And Professional Development 2

BMS501 Personal andProfessional Development 2TABLE OF CONTENTSINTRODUCTION ........................................................................................................................... 3Background of the study. ............................................................................................................. 3Aim. ............................................................................................................................................. 3Objectives. ................................................................................................................................... 3Research questions. ...................................................................................................................... 3Purpose and rationale. .................................................................................................................. 4LITERATURE REVIEW ................................................................................................................. 4Theme 1: Concept of international business and the key challenges faced by Marks & Spencerin their global business operations. .............................................................................................. 4Theme 2: Market trends that are prevailing within the international business environment. ...... 5RESEARCH AND FINDINGS ....................................................................................................... 7CONCLUSION .............................................................................................................................. 16REFERENCES .............................................................................................................................. 18INTRODUCTIONBackground of the study.International business environment mainly refers to surroundings within which theinternational companies or businesses basically conduct their operations. The internationalbusiness means operating across the international borders ( Kolk., 2016 ). The most basic meaninginvolves sale of products as well as services among different countries. But there are other formsof international business as well that exist within the market in the current times. There arealways limitations that come with the benefits. Similarly, in the case of international or globalbusiness operations there are benefits of improved growth as well as development of thebusiness. But with that come other issues as well, such as language barriers, management ofglobal teams, cultural differences, changes in the overall market trends ( Alccer, Cantwell andPiscitello., 2016 ). These issues further have a major negative impact over the