Building An Effective Marketing Plan

Executive summaryThe following marketing plan is done to outline in detail a design for my Bakery in San Pedro, CA. This is the bakery where one can come in and simply read a newspaper, sit down with a laptop, or any Wi-Fi enabled device for free, while enjoying a fresh-out-the-oven pastry along with a cup of coffee, tea or hot chocolate. The purpose of this marketing plan is to outline the business as an opportunity for locals to gather, network and socialize while keeping a traditional neighborhood feel. This bakery cafe is family-friendly, college-friendly, and business-friendly. We accept everyone to our bakery cafe and no discrimination toward anyone. Our products are top quality with no preservatives and high fructose corn syrup. We ensure to our satisfying customers that our entire product lines are 100% organic. In order to provide 100% organic product, we have many suppliers that follows the organic rules very strictly. Our packaging is eco-friendly, so we ensure to customers that we are environment friendly. For the past several years our company had one cashier and one money-operating machine. There were long waiting lines due to only one cashier serving the customers. We estimated