Your Organization Is Keen To Develop And Execute An Effective Marketing

Marketing StrategyName: Institution:Marketing StrategyQuestion 1Metso Corporation is the world’s leading mining and construction service provider with operations in more than 50 countries (Metso, 2014). Despite the success of the company’s business and operations, the main committed is to continue satisfying customer’s needs with top of the notch technologies and professionalism in all the team. In order to maintain the success and business for the company, it is important to adopt marketing strategies to ensure profitability and growth of market share for the company. The most preferable marketing options for Metso Corporation should focus on the 4P’s of marketing. These 4ps focus on four main areas of marketing efforts for the company including the Products, the Prices, the Places and Promotion (Cohen, 2006). The products include grinding mills and grinding solutions, crushers and crashing solutions, bulk handling and solutions and construction machinery and service solutions. There is need to continue with research as well as adoption of new technologies to gain a competitive advantage over competitors. The main aim is to develop the right products to meet the customer’s needs. The prices