Assignment 1 Your Marketing Plan

Running Head: A Marketing PlanA Marketing PlanExecutive SummaryThe marketing plan of an organization is an extensive strategy in order to fulfill the desired goals and objectives such as increasing business growth in the form of profitability and increasing market share on the regular basis. In this concern, the company that is selected for the marketing plan is Bissell Inc that is also known as Bissell Homecare (Luther, 2011). It is US based, privately owned corporation that manufacture vacuum cleaner and floor care product. The Bissell Inc is a leading corporation in North America in the floor care products in terms of sales that contain 20% market share.The company has almost 2500 employees in the USA with the total revenue more than $800 million. Further, the company is a market leader in the United States, but it is facing very tough challenges from other competitors such as Whirlpool Corporation, AB Electrolux, and Rug Doctor, Inc at the global level (Boyd, 2009). The company basically sales its products worldwide under the name Bissell that is a strong point to be a competitive leader in the market. On the other side, the strong commitment of the company towards customer with