Name Professor CourseDateImportance of internet marketingThe products and services that a company produces require a wider market for sale. The platform to choose for selling them is important to consider so as to maintain consumer's decisions on continuous purchase. There are various types or channels in marketing such as advertising, marketing on the internet, on Billboard, among others. Business, therefore, needs to use a platform that addresses a wider audience to increase sales of the products and services. As a result, marketing on the internet is one of the platforms that offer wider audience since the integration of technology is increasing with developments of new devices. That is the reason why marketing products online have advantages that a business should focus on to cut costs of operation, the communication and relationship improvement between clients and the firm. It is believed that internet marketing is important and needs utilization in the websites.The online market is essential platforms to share different types of products and services that a company offers.That is because it attracts a wider audience. Additionally, it provides a platform for sellers and buyers to meet (Gangeshwer 191). As a result, a gap between them is solved by localizing