Select A Target Market Segment For

Green motor car company is planning to launch a new car, so for this a market segment has to be identified by keeping in mind to them, then initial car launch has to be done and initial marketing strategy is made for that market segment to attract maximum customers from that segment. So the market segment which is targeted for this initial car launch is Mass Market segment, the mass market segment is highly volatile and responsive to the new product launches and this segment always takes interest in any new launches which suits them. During their peak period the green motor car company is only involved in the Luxury market segment, so now they plan to launch a small hatch back car and a entry level sedan which can attract the mass market, which is having the highest volume of customer. Mass market segment is the biggest market segment this market segment is very sensitive, this segment always give a positive response to any good launch which is in their budget and their need, so this is the best segment to target for and to get profit from for any new product. There are currently number of car makers