Case Study : Islamic Consumer Behavoiur

ACADEMY OF CONTEMPORARY ISLAMIC STUDIESIMU 253ISLAMIC CONSUMER BEHAVIOUR CASE STUDYTHE ROLE OF DECORATION AND DESIGN IN INFLUENCING CONSUMER PURCHASESPREPARED BY :NAMEID NO.CLASSNURSYAFIZAH BINTI MOHAMAD BOLKIA2019250436IC1204DFARAH NURUL AQILAH BINTI NATA2019633682IC1204DNUR SHUHAILA DANIELLA BINTI JAMEL2019440424IC1204DAFZA AYUNIE BINTI SAINI2019621856IC1204DPREPARED FOR :DR. SAIMI BUJANGDATE SUBMISSION:13 JULY 2021ABSTRACTThis case study presents the role of decoration and design in influencing consumer purchases. There are some examples in this case study where it shows the impact of it. For instance, the main effect of conspicuous hotel decoration style on consumer purchase intention. Results of tests that was run and conducted on the effect and role of decoration and design in influencing consumer purchases can be found in this case study. In here, we can see that researches had taken different methods and measures in order to receive the specific and correct data in ensuring that decoration and design plays a huge and significant role in influencing