Jacks Sandwich Station Case Study S 09/07/

Jack’s Sandwich StationCase studyNameTutor’s Name09/07/2016IntroductionThis case study is a classic example the challenges faced by successful micro-enterprises as they transit to the next level. Every small business desires to grow big someday, howeverfor growth to take placethere must be change and the risk associated with moving from the familiar to the unknown new. Several critical decisions have to be made and strategies laid out for successful change. In this case, study Jack the proprietor of Jack’s Sandwich Station must determine the appropriate growth strategy, business form, financing options and organizational structure that his expanded business should take. Growth StrategyThe growth strategy options available to Jack are market penetration, market expansion, product expansion, diversification and acquisition of other businesses. Since Jack has already established a successful product portfolio, market penetration and expansion are the most suitable options. Market penetration means selling more of the exiting products in the existing market while market expansion means selling existing products in new markets. These two strategies are likely to bring the best results with the least amount of risk (Rangan, Shapiro, & Moriarity, 1995).Jack should