Gba 490 Written Case #1 Macy's Inc

Written Case #1Macys Inc.Heidi CalvinGBA 490Lonnie Strickland1Table of ContentsAnalysis A: Dominant Economic Characteristics 3Analysis B: PESTEL .. 3Political .. 3Economic .. 3Social ... 4Technological .. 5Environmental 5Legal .... 6Analysis C: Five Forces . 6Threat of Substitute Products 6Rivalry Among Competitors 6Potential Entrants . 7Buyer Power .. 7Supplier Power . 7Analysis D: Drivers of Change . 8Analysis E: Key Success Factors . 8Analysis F: Competitors .. 9SWOT Analysis .. 9-10Recommendation ... 102Analysis A: Dominant Economic Characteristics1. Industry: Department stores, retail2. Market Size: $100 Billion3. Scope of Competitive Rivalry: Global4. Market Growth Rate: 0.7% annual growth rate between the years of 2015-2020. During that time there was an 11% store segment decline. 5. Stage in Product Life Cycle: Maturity however is currently declining. 6. Number of Companies in the Industry: There are 14 different companies that operate around 4,300 stores. 7. Types of Customers: Consumers8. Distinctive Features: This department store sells a variety of items such as clothing, shoes, makeup, jewelry, and home products. Customers can go in and get almost everything they need in just one store. The wide variety of department stores allows for consumers to go to one place for their needs. This also creates a larger target group