Persuasive Proposal Managerial Communications

Davenport University Managerial Communications MGMT 535 Abstract Proposal writing is a key skill in effective business communication. One has to ensure that the reader should be able to fully appreciate the purpose presented in the proposal. The proposal has to be persuasive in order to induce and convince the reader regarding its benefits. I am presenting an example of a proposal working as a consultancy firm that is offering the strategic plans formulation, implementation and evaluation strategies. I have used the persuasive mode of communication in the proposal. Furthermore, I have supported my technique with the help of available references. Part I Situation As a management consultant, you are proposing that an organization hire you to develop their strategic plan. Introduction According to Beatrice (2010), the term strategy has been extended beyond its traditional fields, military and grand strategy, to business, economics, game theory and other fields. Strategic planning is the art and science of formulating, implementing and evaluating cross-functional decisions that allow an organization to achieve its objectives. According to Porter (1985), strategic plan is, in essence, a companys game plan to have a chance of success, a company must have a good strategic plan to be able to