Microsoft Case Study

Microsoft Case StudyNameCourseTutor’s NameDateMicrosoft PEST AnalysisPolitical Microsoft may not earn expected revenues from intellectual property due to lack of political will to protect intellectual rights and combat unlicensed use of software. Legislative changes, regulatory actions and legal processes may impede the company’s effort to protect patentsPolitical lobbying in some jurisdictions may limit importation and marketing of products by challenging validity of underlying patents Economic The global nature of the company’s business creates economic risk related to economic nationalism that could negatively influence demand for products.Significant fluctuations in foreign exchange rates between the US dollar and other currencies may have adverse impact on the company’s revenues.Worsening of global economic conditions including inflation and recession may adversely affect spending on information technology Social Cultural The business depends on ability to attract and retain talented employees. Social-cultural barriers to immigration can limit flow of needed technical and professional talent.Social concerns in handling personal data may limit adoption of the company’s products and services. Technological The company sells highly