Case StudyNameCourseTutor’s Name20/09/2014Dear AmandaSmith’s Accounting and Tax service is suffering from a deficiency in the management function. Management function involves the process of planning, leading, organizing and controlling the business in order to achieve desired goals. I will explain each function in general and make specific recommendations relating to Smith’s Accounting and Tax Services, which for convenience will be referred to as the business or firm interchangeably. To cure the management deficiency it may be necessary that you reduce your technical work and concentrate more on management or alternately employ a manager. Management is a most critical function as it the only function that assures continuity and success of a business. A manager gets thing done and achieves desired results through other people be it individually in groups or organizations (Principles of Management). Planning involves establishing objectives to be achieved and establishes timelines for their achievement. The planner will design the methods for actualizing the plans and formulate best courses of action for achieving the plans as well as alternative courses of actions in case of unforeseen circumstances (Mintzberg, 1973). Plans cover both the short term