Island Shades Case Study : Island Shades Case Stu

Island Shades Case StudyName:Institutional affiliationIsland Shades Case StudyTerry’s plan is an example of a single-use plan. This is a type of business planning that describes the activities that will help the business to achieve a particular goal; in this case, the goal is to launch the new business (Mosley, Megginson, Pietri, Ross, & Mosley, 2001). The plan emphasizes on the budget, target market, revenue projection and time period that the activity will take place. Often, the process is unlikely to be repeated in future. This is true since once the business starts, Terry will have to make new plans. Unlike the standing plan, Terry’s plan does not define the policies, rules and procedures of the proposed business. Other performance areas that Terry could consider are customer relations and cost control (Mosley, Megginson, Pietri, Ross, & Mosley, 2001). Customer relations are critical for any business. They define the way the business will communicates and interacts with the public to attract and keep its customers. If Terry could create an effective customer relations plan, she will have an easier time marketing the products because the customers will be part of the