Marketing Plan Development And Review Of Current Issues In Marketing And Brand Management

Unit 5: Marketing Plan Development and Review of Current Issues in Marketing and Brand ManagementNameCourseTutor’s NameDateContents TOC \o "1-3" \h \z \u PART 1 PAGEREF _Toc23528856 \h 1Graphical Representation PAGEREF _Toc23528857 \h 1Geographical market segment needs PAGEREF _Toc23528858 \h 1Behavioural segment needs PAGEREF _Toc23528859 \h 1Demographic market segment needs PAGEREF _Toc23528860 \h 2Psychographic market segment needs PAGEREF _Toc23528861 \h 2Social economic segment needs PAGEREF _Toc23528862 \h 3Product benefit market segment needs PAGEREF _Toc23528863 \h 3A. Strategies for Creating Brand Equity PAGEREF _Toc23528864 \h 3Brand Image and association (Positioning) PAGEREF _Toc23528865 \h 3Brand Identity (Product) PAGEREF _Toc23528866 \h 3Brand Awareness (Promotion) PAGEREF _Toc23528867 \h 4Customer Perception (Price) PAGEREF _Toc23528868 \h 4Brand loyalty (Place) PAGEREF _Toc23528869 \h 5Strategies for Targeting and Positioning in Market Segments PAGEREF _Toc23528870 \h 5B. Strategies for Creating Brand Equity in an International Market PAGEREF _Toc23528871 \h 7Product PAGEREF _Toc23528872 \h 7Promotion PAGEREF _Toc23528873 \h 8Price PAGEREF _Toc23528874 \h 9Place PAGEREF _Toc23528875 \h 9How Marketing Mix will