Discussion 4.1: Ethics Testimonial: Bruce Hamby

>> Here we are, Howard Schultz, when you look around this place, what do you see?>> I see a deep sense of community. We intended, from day one, to really kind of build a third place between home and work, really I think at a time in America where people are hungry for human connection, we're providing that.>> Wow, that's a tall order for a coffee shop, unless you're Howard Schultz, the CEO of Starbucks, from a single store in Seattle selling only beans to a global chain of some 17,000 Starbucks. After leading Starbucks through grande-sized growth in the '80s and '90s, Schultz stepped down as CEO in 2000 to focus on global expansion.>> People around the world, they want the authentic Starbucks experience.>> But then, things took a bitter turn.>> In a sense, we were on this magical carpet ride that everything we touched, everything we did, turned to gold. Everything worked; growth became a strategy, as opposed to an outcome.>> So, it was all about growth?>> It was.>> Not about quality?>> It wasn't about quality and more importantly, it wasn't about the customer or the partner.>> Partner, by the way, is Starbuck-speak for employee. It all came