Construct A Concise Executive Summary That Provides The Details

NameMarketingTutor’s Name26/07/20141. Executive summaryThe outcome of the marketing plan is definition of a niche market for KCC security services and an indication of what the company can do to exploit it. Exploitation of the niche market will lead to a stable revenue stream that will cover operating overheads. Service In the niche market will be priced at a premium so as to increase profitability and return on investment. In the niche market KCC security service will avoid ‘heavy weight’ competitors, and will depend less on short-term economic trends (Gordon, 2002). The marketing plan will introduce KCC security services to new people who will be retained as friends, this pool of friends will be potential customers and word of mouth marketers. The marketing plan will build on existing relationships and turn the spotlight on KCC security Services to see whether it has the services that meet the needs of the market (Lovelock and Wirtz, 2004). Once the services are tailored to the need of the market more efficiency will result leading to a higher return on investment.2. Environmental analysisKCC Security Services PESTLE ANALYSISPolitical EnvironmentEconomic EnvironmentGovernment policy is