Executive SummaryName:Institutional affiliationExecutive SummaryToolsCorp is an American company located it in Tennessee. It specializes in power tools, lawn mowers, lawn furniture, microwaves, and ranges. The company has been successful in the American and the Canadianmarket, and now wants to open up a branch in Shenzhen, China. ToolsCorp is unique in its high level of customer service, and that is what makes us stand out from the rest. Factors that attracts ToolsCorp to China includes, the loose regulations needed to start up a business in the country, low cost of raw materials and foreign investor favorable policies such as tax breaks, credit insurance, and currency hedging options to exporters. Our mission is to solve our customer’s problems with our products, and to always deliver to their expectation. Our vision is to become the global market leader by 2025 by increasing its budget on innovation to develop better products, increasing the efficiency of operation by cutting down the operational costs and moving closer to our target markets. Our core values are leadership in technology, zero compromise on quality, diversity, flexibility to