Summary For The Executive Team Christina Forrester

Summary for the Executive TeamChristina ForresterPhoenixMGT/521JOHN HAMILTONAugust 7, 2017The strategy for Jacod’s Deli is based on the following SWOT analysisSWOT Analysis Table S – Strengths(Internal Strengths)W – Weaknesses(Internal Weaknesses)Customer interaction with senior executivesAssured quality due to close supervisionPopularity for quick lunch break refreshmentOffers customers greater choice by choosing their own sandwich fillingLow staff morale due to lack of staff development programsLow differentiation with similar outletsLimited service formats notably absence of online ordering and office deliveryLow brand recognition compared to competitorsO – Opportunities(External Opportunities)T – Threats(External Threats)Growth in online sales revenueExpand to new locationsBrand recognition as a health focused brandRising food pricesEmergence of popular Deli chainsShift in consumer trends as more youthful customers move to other optionsThis strategic plan is meant to deploy organisational resources to deliver on organisational objectives by aligning organisational resources with the business environment. This strategy will identify and assess the impact of specific performance drivers and develop ways of linking performance drivers with operations. The SWOT analysis identifies several strengths as well as several weaknesses, opportunities and threats. Low staff morale