Effective Communication SkillsStudent NameInstructorCourseDateEffective Communication SkillsExcellent communication implies the intended message an individual sends is received by the respective audience without any distortion within its meaning. This definition does not only apply to individual or friendly communication, but also to business situations where an individual may communicate with co-worker one-on-one in either a meeting or group with several or many people. In the business world, it is of significance to practice good communication for the daily company’s operation. However, this can also have an influence on the sales as well as profitability. Any organization that lacks good business communication, the organization’s internal and external structure experiences several challenges that ultimately lead to its demise. As the director of Sunrose Flower Company, I have experienced various instances of effective communication that have resulted to some amendments in the company’s operation. After this company had been started, there was poor communication between workers to workers, managers to workers, and mangers to managers, which in turn affected the inflow of customers. This resulted to very law profits within the company. It could sometimes even to unnecessary quarrels and fights between this