Mba 645 8-1 Assignment Memo: Business Intelligence Alert

This study source was downloaded by 100000867488176 from CourseHero.com on 07-20-2023 13:45:05 GMT -05:00https://www.coursehero.com/file/205425646/MBA-645-8-1-Memo-Business-Intelligence-Alertpdf/ 8-1Memo:BusinessIntelligenceAlertAssignmentAshleyMarieAllenSouthernNewHampshireUniversityMBA645OptimizingBrandsProfessorR yanSauersJune6,2023This study source was downloaded by 100000867488176 from CourseHero.com on 07-20-2023 13:45:05 GMT -05:00https://www.coursehero.com/file/205425646/MBA-645-8-1-Memo-Business-Intelligence-Alertpdf/T o:ChiefMarketingOf ficer ,U.S.ParkSoutheastFrom:DirectorofMarketing,U.S.ParkSoutheastRe:MonitoringofConsumerSocialMediaEngagementDate:June6,2023StrategicChanges:W emustcontinuetoimplementafewmodestalterationstotheoriginalstrategyinordertoimplementstrategicimprovementstoavoidbadpressinlightoftherevisedBusinessIntelligenceMemo.W e'llputof ftheopeningforafewmonthssothatindependentinspectionscanbedonetomakesuretheparksaresecurebeforetheyreopen.Settingupanewsconference,answeringquestionshead-on,whileremainingabsolutelyhonestandopenaboutourproceduresandimprovementstoincreaseparkprotection.Cr oss-FunctionalEffortAlignment:T odiscusstheincreasingfearforsecurityofthepark'sstaf faswellasvisitors,wemustprepareforaformalmediaconferenceincoordinationwithacompany'sadvertisingandoperationaldivisions.T odemonstrateourcommitmenttotakingallnecessaryprecautionstoassureeveryone'ssecurityandtoemphasizethatsecurityiseverybodyinthefirm'stopconcern,weintendtomakeourstrategyavailable.Bymakingthefirstweekofbusinessavailabletothepublicforfreesothatpotentialclientsandstaf fareabletowitnesstheimprovementsmade,wecandemonstratetothegeneralpublicthatmakingrevenueisnotthetopgoal.W emightutilizeourpromotionalmethodstopublicizetheparks'reopeningandinvitevisitorsandstaf ftoleavefeedbackexpressingtheirthoughtsontheparks,whetherwemightimprove,andwhethertheyareconsideredcomfortablewhilevisiting.Theyaregoingtogetvouchersforfreefoodorproductsthroughouttheparkforsharingaccuratefeedback.This study source was downloaded by 100000867488176 from CourseHero.com on 07-20-2023 13:45:05 GMT -05:00https://www.coursehero.com/file/205425646/MBA-645-8-1-Memo-Business-Intelligence-Alertpdf/CrisisCommunicationManagement:Ourbusiness'sreputationmaybegreatlyenhancedbyrevisingourcrisisinteractionstrategy ,particularlyifitisinlinewithmoralprinciples.Thepromotionandbrandingcampaignsofourcommunicationsteamweretochangefocusfromsalestobrandrecognition.Byourinitiatives,theor ganizationcouldbecomecompletelytransparent,whichwillpromoterelationshipsandrespectwithbothconsumersandstaf f.Creatingmaterialthatcouldclearlydisplayourrevisedor ganizationalframeworksandprocedurestoourviewersanddemonstratetothemalltheimprovementswe'veaccomplished.Ourcustomersandemployeeswillhavetheopportunitytobettergetacquaintedwiththeupdatedbrandandfamiliarizethemselveswithournewbrandimagebyhighlightingthechangesthathavebeenmadetothepark'ssafetypoliciesandthecompany'sculture.Inaddition,wewillcreateabrand-newsectiononourcompanywebsitedevotedtothesecurityofourparksandthemodificationswehavemadetoourpoliciesandprocedures.W ewon'ttrytohidethefactthatwearemakingchangesandmakingsuretheparkissafeforeveryonewhoworksthereandgoesthere.SocialMediaResponseMethods:Positiveandnegativereviewscanbeobtainedafterusingsocialnetworks.Bothsidesneedtobeinvolvedtobringaboutradicalchangeinourparks.W eapologizeforourmistakesandrespondtoallnegativecommentswithacalm,thoughtfulandhonestresponsethatshowswearecommittedtomakingourstopsasafeandenjoyableplacetovisit.ProsperityquestionscanbeaddressedontheupdatedParksSafetyandApproachwebpage.W echangeourcompanynamedirectlyandlegallytogainthetrustofourcustomers.W eneedpeoplewithdisabilitieswhocanwitnessfirsthandthechangesandfutureef fortstokeepeveryonesafe.CorporateSocialResponsibility(CSR)Communications:This study source was downloaded by 100000867488176 from CourseHero.com on 07-20-2023 13:45:05 GMT -05:00https://www.coursehero.com/file/205425646/MBA-645-8-1-Memo-Business-Intelligence-Alertpdf/Or ganizationsareengagedincorporatesocialresponsibilityinitiativestoensurethattheyaredoingtherightthingfortheiremployeesandcustomers.Employeesinvolvedinallcommunicationsandpolicychangesfromthestart.W ewanttoheareveryone'svoicesandopinionsaboutwhat'sdif ferentandwhatwecandobetter .Engagingouremployeesgivesusabetterunderstandingofwhetherwearemeetingthegoalsofourinitiativesintherightway .Byholdingdailyandweeklyteammeetings,wehaveopenlinesofcommunicationtobettershareourCSRinitiatives.W eprovidedouremployeeswithregularupdatesonsafetypoliciesandproceduresthroughemailsandbulletinsdistributedthroughoutthecompanytokeeptheminformed.This study source was downloaded by 100000867488176 from CourseHero.com on 07-20-2023 13:45:05 GMT -05:00https://www.coursehero.com/file/205425646/MBA-645-8-1-Memo-Business-Intelligence-Alertpdf/Powered by TCPDF (www.tcpdf.org)ReferencesReporter ,G.S.(2020,July13).Howtopivotyourmarketingstrategyinacrisis.TheGuardian.https://www .theguardian.com/guardian-masterclasses/guardian-masterclass-blog/2020/jul/13/how-to-pivot-your -marketing-strategy-in-a-crisis-laurie-wangSpillane,J.(2022,July22).4ThingstoConsiderWhenChangingY ourMarketingStrategy .Business2Community .RetrievedMarch26,2023,fromhttps://www .business2community .com/strategy/4-things-consider -changing-marketing-strategy-01948045