Psy101 Wk 5 Discussion Motivation And Emotion"

Marketing Strategies Student Name: Institution: Motivation and EmotionAccording to regulatory focus theory, promotion focus and prevention focus differ in their strategic inclinations for getting the required end-states. Promotion focus involves sensitivity to positive outcomes with an inclination to approach that matches to desired end-states, which is the natural strategy for promotion self-regulation. In contrast, prevention focus involves sensitivity to negative results with an inclination to avoid mismatches to desired end-states, which is the natural strategy for prevention self-regulation. People with the promotion focus control their behavior towards accomplishments, advancement, and aspiration. On the other hand, individuals who have a prevention focus orient their behavior towards responsibilities, protection, and safety (Higgins and Friedman, 1998).Market segmentation is the subdivision of larger target market into smaller, and more homogeneous customer groups that an individual or organization can more efficient market to. There are different types of market segmentation and include:Demographic market segmentation: it is where the market is broken down based on demographic dissimilarities between consumers such as gender, age, income, and race. Consumers with certain demographic characteristics have specific needs and wants and are targeted differently in groups with different