Lp1.3 Discussion Southwest Airlines

Southwest Airline SWOT AnalysisThe SWOT analysis stands for Strength, Weakness, Opportunities and Threats. The strengths of the organization refers to the advantages that the organization has, what is doing better than its competitors, its lowest-cost resources can that others cannot access and its unique selling point. Therefore, at Southwest airline, employee retention is its strength, because, very few competitors in the aviation industry manage to retain their top talents. Similarly, the low fares, dependability, and its on-time flights are also strengthssince it is difficult for the competitors to maintain low prices and still be dependable, despite the increasing costs of operation. The threats on the contrary are the external challenges that the company is facing, including the activities of the competitors, technology and the economic changes. Rising cost of fuel is therefore a threat to the company. The SWOT analysis is important in four ways. First, it enables accompany to explore new solutions to problems. Secondly, it puts the opportunities side by side with the threats to success, making it easier to make the right choice while also allowing the management to revise decisions it has already made, depending on the developments in the industry. This is because opportunities