Environmental And Industry Analysis Assignment Southwestern Airlines

Strategic Alternatives AssessmentAuthorDepartment, University Course code: Course title Instructor Due DateStrategic Alternatives AssessmentSouthwestern AirlinesSouthwest Airlines Co. was established on 15 March 1967 (Airlines, 2018). It is headquartered in Dallas, Texas. It is one of the United States biggest airlines. It is also known for being a low-cost airline across the globe. It provides its services to 10 countries and 115 destinations within the United States (Airlines, 2018). According to Airlines (2018), the organization currently has 57,931 employees and recorded 2.465 billion dollars in 2018. The organization has several opportunities for expansion and growth and also faces threats to maintain its sustainable competitive advantage. Southwestern Airlines SWOT analysisStrengths- These are the Southwest Airlines internal factor that contributes significantly to carrier's sustainable competitive advantage and high-quality operational services. Southwest Airline major strengths include; the Single Aircraft Type. The organization has solely used the Boeing 737s for all its airline activities and operations (Chishty-Mujahid, 2017). The Boeing 737s is a low-cost strategy for the company because it allows unsophisticated maintenance, scheduling, and employee training. Southwest Airlines operates numerous flights (approximately 4000 fights within a day), generating sufficient income (Chishty-Mujahid, 2017).