Assignment For Southwest Airlines

Tutor Course Date Southwest Airlines The Southwest Airlines is impressive in the way it treats its employees employees are empowered to make decisions. The employees are put ahead of customers. Another impressive thing is the use of one Aircraft, which reduces the operation and maintenance cost. Also, the airline hedges aggressively on fuel, which makes the airline profitable as other airlines lose money. In addition, the airline is impressive due to its ability of keeping its planes in the air most of the time compared to its competitors (Lauer 34). I would give Southwest Airlines management first grade for the companys strategy it crafted. What I like about the strategy is that it is geared towards profitability and success of the company. The low operation cost strategy helps the airline maximize its profits and out-perform its competitors. Also, focusing on customer care is another thing I like about the airlines strategy. Southwest Airline has a winning strategy through using its low cost, point to point and passenger friendly operational strategy, the airline is capable of achieving and sustaining success in the airline industry (Lauer 73). The airline has a winning strategy since it has used the strategy for over 35