Lp10.2 Assignment Final Case Study Southwest Airlines

Southwest Airlines-Case StudyStudent NameCourseDateInstructorIntroduction and Historical PerspectiveBased in Dallas Texas, Southwest Airlines operates with an honest ideology of attending to customers honestly and fairly by serving them at low cost. Impeccable customer experience includes connection to a satellite-based Wi-Fi that enables passengers to watch the movies and TV shows on demand as well as almost twenty channels through their personal devices for free. The company has more than 57,000 employees that serve more than 120 million passengers yearly. Herb Kelleher established the company in 1967 consequently launching an era of affordable and comfortable air travel with total customer satisfaction. Satisfaction is important in the air travel industry as it makes the customers loyal to the brand (Pepall, Daniel, and George, 2005). SWOT AnalysisStrengths Low operating costsPrioritizing customer service as the airline mission. Technological expertiseUnparalleled customer serviceStable financial positionBrand name: Southwest Airlines global airline that thrives on its reputation of great service and innovative platforms. WeaknessesLack of intra airline alliances and servicesUsing Boeing 737s as only plane. Limiting the company to one type of plane affects flexibility