Mkt 510 Factors Affecting Marketing Strategy

Factor Affecting Marketing Strategy- Walgreens Ibuprofen STUDENT NAME PROFESSORS NAME INSTITUTION COURSE NAME DATE Factor Affecting Marketing Strategy- Walgreens Ibuprofen Many local stores are known for selling their own store brands that are of the same quality as big brands but a lower prices and added promotions. The off-brand consumer product that is chosen to repositions it into a national brand is Walgreens Ibuprofen Gel tablets for adults. The product is not marketed on a large scale like other products such as Motrin. An advertising campaign will be developed for Walgreens Ibuprofen tablets to launch this local store product to national prominence. The product will be marketed by creating a unique advertising campaign instead of mimicking an existing advertising campaign. Overview of Walgreens Ibuprofen Gel Tablets Walgreens Ibuprofen is a high involvement product for consumers. High involvement purchases are defined as a complex buying behavior that only occurs when the customer or consumers is highly involved with the product or purchase especially when there are significant differences found between brands. Usually the consumer is more involved with the product because there is some sort of risk that is involved with the purchase, either monetary risk, well being risk or emotional