Factors Affecting Marketing Strategy

Factors affecting market strategyName[Professor’s Name]UniversityTutorCourseDateAbstractAn effective marketing strategy is very essential to the success of a business. This paper explores on a research exploring on the factors affecting marketing strategy in the procedures of formulating an effective marketing strategy for the petroleum products in the USA. It further suggests that use of convenience chain stores at filling stations is the best promotion strategy for petroleum product and therefore this strategy will enable petroleum products to achieve nationwide distribution in the USA. However, this advertising campaign will be a modification of the prevailing ones. The paper also provides the statistics to substantiate the trend of growth in the market of this product in future. IntroductionThe petrol stations have at least one hundred dollars of non-petroleum goods as well as are a main player in the US market. The use of petroleum products seems to rise in the contemporary years with escalating number of individuals owning cars. In connection to this, the escalating prices of energy as well as fuel margins, the energy companies have