Factors Affecting Marketing Strategy Go To A Local Store That

Factors Affecting Marketing Strategy Student’s NameInstitutionThe selected product: a RefrigeratorThe product has a high involvement. This is because, the consumers will use adequate time to decide on the purchase of the product since its failure to meet what they were expecting after obtaining it may lead to negative attitudes. They have to do a thorough consideration about several factors such as the perceived risk before purchasing the product. Also, the product has lower to moderate price as compare to other products with similar functions, there is warranties offered for the purchase of the product, the product has high performance and conformance value, it is also more aesthetic and looks more attractive as a result of good attributes. Moreover, the product is being advertised more intensively to inform the existing customers and the prospective customers about any improvement made on the product. The product is not that much different from others which are already present in the market although it will provide higher value and relative advantage to the consumers than the other products. The campaign used therefore will mimic the existing campaigns. Further, the existing campaigns have been used successfully to