Mkt 421 Week 5 Individual Assignment - Environmental Factors Paper

Environmental Factors MKT/421 Marketing Name November 16, 2010 Environmental Factors Environmental Factors can affect businesses and have an impact on marketing decisions. The organization that was chosen for the environmental factors paper was Coca-Cola. This companys major marketing decisions are impacted by environmental factors. This paper is intended to address the forecasts of high level global and domestic environmental factors that may impact the companys marketing decisions and will also address the forecasts of technological change that will affect the organizations marketing decisions. An analysis of the influence of the Foreign Corrupt Practices Act will also be discussed. The paper will be concluded with a summary that will analyze the importance of social responsibility and ethics related to Coca-Colas market offerings. The soft drink company greets its consumers with an attractive picture of a bottle of Coca-Cola on the website. The first thing a person sees is a picture of a cool refreshing bottle of Coca-Cola. The company demonstrates the ability to successfully trade products within the global market while still satisfying customers domestically. Whether global or domestic, Coca-Cola can be seen on every billboard restaurant ad, and in magazines nationwide. Despite the companys success, environmental factors still exist that