Strategic EvaluationStudent’s NameInstitutional AffiliationStrategic EvaluationStrategic evaluation is an assessment tool of strategic management that assesses process and subsequently provides managers and key decision makers with performance information regarding programs, projects, and other organization’s activities designed to meet certain objectives (Kovalchuk et al., 2007). It sheds lights on the efficiency and effectiveness of predetermined comprehensive strategies and plans in achieving the desired goals (Ameer, &Ayomi, 2014). The managers can also use strategic evaluation to assess the appropriateness of the current business plan or strategies in the contemporary dynamic and competitive business world with regard to socioeconomic status, political, as well as information and technological innovations (Ameer, &Ayomi, 2014). Research shows that many companies that embarked on e-commerce have failed mainly due to lack of viable business strategies, risk escape plans, and mainly focused on expanding their market share at the expense of knowledge based e-commerce foundation. Duke’s Small Batch Smoked Meats (Duke’s Jerky), (2019) is one of the few companies that have survived and has developed to be a leading supplier of smoked batches of meat. Duke’s Jerky success can be attributed to various crucial success factors that continue to influence and impact its achievements. This