Organizational Behavior And Public Relations Management For

Organizational Behavior and Public Relations ManagementStudent NameInstructorCourseDateMarketing strategies that radiance should pursue in the next five yearsMarketing strategy is recognized as a marketing plan that is designed by an organization in order to achieve its marketing objectives. The marketing concepts that involved in building an organization around the profitable satisfaction of customers’ necessities has been considered to be of significance in achieving success in high-growth, especially in competitive markets (Shaw, 2012). Nevertheless, for an organization to succeed in market in which economic growth has leveled and there being many competitors following the marketing concept, there is necessity of an organization to employ a well-developed marketing strategy. Therefore, Radiance should pursue various marketing strategies in order to achieve its objectives in the next five years. These strategies include:Radiance competitors have various strengths and abilities. In order to succeed the radiance should leverage its own unique abilities. The organization should prepare defensive strategies before potential threats come into action. If the competition surprises the organization with the vastly superior product introduction, the organization, Radiance, should resist the temptation for the importance of proceeding with its mediocre product.Radiance