Assignment #1 Competitive Advantage

Kaplan UniversityAB229: Associates Capstone In ManagementUnit 4Tim’s Coffee ShoppeCompetitive Profile Matrix (CPM)October 15, 2013Competitive Profile MatrixFactor Tim's Coffee Shoppe Java Java Casey's ScoreCommentsScoreCommentsScore Comments Quality 2 4 2 Location 4 4 2 Profitability 4 3 4 1= Major weakness Product 2 4 2 2= Minor weakness Service 1 4 2 3= Minor strength Price 3 1 4 4= Major strength Selection 1 4Lots of verity of drinks and food4Convent store Expertise 1 2 1 Appearance 3 2 3 Credit Policies 1Does not accept C.C.4Accepts C.C.4Accepts C.C. Advertising 1 1does not advertise1does not advertise For the competitive profile matrix I chose to compare two local shops, Java Java and Casey’s, to Tim’s Coffee Shoppe. Tim’s Coffee Shoppe has a lot of strengths and a few weaknesses