Ab 299 Assignment: Competitive Advantage Tims Coffee Shoppe

Kaplan University229: Associates Capstone in ManagementAssignment: Competitive AdvantageTim’s Coffee ShoppeName:26/07/2016Competitive Profile MatrixFactor Tim's Coffee Shoppe Gibby’s coffee Java Coffeehouse ScoreCommentsScoreCommentsScore Comments Quality 2 3 Makes good coffee4 Have a reputation for quality Location 4 Located near metro station and university dorms2 3 Profitability 2 3 4 1= Major weaknessBrand recognition 1 1 4 2= Minor weaknessService 2 Several customer complaints4 4 3= Minor strengthPrice 4 Pricing is right for university students4 High price is taken for premium3 Customers accept the higher prices4= Major strengthSelection 1 Limited selection3Lots of verity of drinks and food4Leads in variety and selections Expertise 2 Staff not well trained3 4 Expert roasters Appearance 2 3 4 Professionally designed decor Credit Cards 1Does not accept Credit Card4Accepts Charge cards4Accepts Credit cards Advertising 2 No advertising2No advertising2No advertising Brand reputation The competitive profile matrix (CPM) compares Tim’s Coffee Shoppe with Gibby’s coffee and Java coffee house. Tim’s Coffee Shoppe has two major strengths. The first strength is the location. The Shop is