Yahoo And Amazon Competitive Advantage

BUS 599 WK 3 Assignment Yahoo and Amazon Building a Competitive Advantage Name Tutors Name 30/10/2014 THIS PAPER IS FOR REFERENCE PURPOSE ONLY, DO NOT SUBMIT IT TO YOUR SCHOOL Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Amazon.com is one of the oldest E-commerce companies, it known for a wide selection of goods, customer centered philosophy and innovativeness. Amazon.com was started in 1994 by Jeff Bezos in Seattle, Washington as a book seller and challenger to traditional brick and mortar book stores. Bezos choose online book store because there was no dominant market player and the need for customers to buy books without going to the book store. The largest publisher was Random House who accounted for less than 10 of the market, the largest bookseller was Barnes and Noble and Borders Group who accounted for less than 25 of the market (Spector, 2000, pp 25-30). This situation presented a channel for a new player to explore innovative ways to sell books. Aided by popularity of book catalogs that made many people to prefer buying books without going to the store and the possibility to offer unlimited titles, Amazon.com