For an alternative marketing strategy for my business Envy Cleanz, it would be ideal to have a second strategy if the main one does not produce any results. Looking into an alternative approach for my cleaning business can provide us with the opportunity to corner the market in the cleaning industry. With the right approach, we can attract new clients, keep existing customer relationships, and build a solid reputation for the business brand. When marketing my cleaning business and developing a professional online presence and actively engaging with potential customers. According to Tyler (2023), building a website, harnessing the power of social media, and employing targeted email and content marketing campaigns can generate new leads and increase client retention. Additionally, networking with all other local businesses in the cleaning industry and seeking lots of client referrals can potentially boost my business's visibility within our community. To ensure the success of my cleaning business, it is crucial to understand the market trends and our customers' needs. First start by researching our biggest competition and finding the types of services they offer. This will help us benchmark our offerings against our competitors overall. And by analyzing the latest trends within the cleaning