Mkt 3240 (T07) (3 Ch)digital Marketingsummer 2019 Pdf

MKT 3240 (T07) (3 CH) DIGITAL MARKETING Summer 2019 136 Drake, TR 19:00-21:45 CONTENTS INSTRUCTOR ......................................................... 1 COURSE DESCRIPTION .......................................... 1 COURSE OBJECTIVES ............................................ 1 COURSE MATERIALS ............................................. 2 COURSE FORMAT ... Error! Bookmark not defined. ASSESSMENT OF LEARNING ................................. 3 MISSED EXAM AND LATE SUBMISSION POLICY .... 5 ATTENDANCE POLICY ........................................... 5 ELECTRONIC DEVICE POLICY ................................. 5 OUT-OF-CLASS COMMUNICATION ....................... 5 REFERENCING STYLE FOR WRITTEN WORK ... Error! Bookmark not defined. CLASS SCHEDULE ................................................... 5 IMPORTANT DATES . Error! Bookmark not defined. INTENDED LEARNING OUTCOMES ........................ 8 ACADEMIC INTEGRITY POLICY .............................. 9 STUDENT SERVICES AND SUPPORTS ................... 11 ABOUT THE INSTRUCTOR .................................... 12 INSTRUCTOR Name: Eric Postma Office: N/A Phone: 204-999-0348 Email: [email protected] Office hours: By appointment COURSE DESCRIPTION Internet-based technology is evolving how marketers gain insight and reach consumers. This course explores new and emerging tools, techniques and technologies that are making an impact on traditional marketing practices. Through assignments, readings and discussions this class will investigate how the Internet alters business practices and how entire industries have been disrupted by new technologies. Discussions will focus on how executives can use new and emerging digital marketing tools to create effective strategies to reach customers. Topics include: digital analytics,